Description:
The multifunctionality of English in tourism has been a subject of considerable sociolinguistic and pragmatic research, highlighting its role in both communication and the creation of destination. This study examined the effectiveness of AI-driven language learning platforms in fostering linguistic, sociolinguistic, and pragmatic competence in Tourism English. The sample population of this study consisted of nine experts who evaluated three language learning platforms: Duolingo, ELSA Speak, and ChatGPT. Using a qualitative content analysis approach, the study evaluated these platforms' strengths and limitations in facilitating real-world tourism communication skills. The analysis proceeded through a systematic and multi-stage process encompassing data extraction, content analysis, expert evaluation, and thematic analysis, culminating in a comparative analysis and contextualization of findings. The findings showed that AI-driven tools have proven effective in reinforcing linguistic competence, such as grammar and vocabulary retention, yet they fail to fully address the complexities of sociolinguistic and pragmatic competence required for professional tourism communication.

URL:
https://repository.akpar-denpasar.ac.id/uploads/IJSCL_Volume_13_Issue_1_Pages_242-256_(1).pdf

Type:
Jurnal

Document:
Program Studi D3 Usaha Wisata

Date:
07-07-2025

Author:
Dr. I Gede Astawa, S. Pd., M. Hum.